(Download) "Diana's Floral Studio: A New Marketing Arrangement: Instructors' Note (Special Issue Number 2: Instructor's Notes) (Case Study)" by Journal of the International Academy for Case Studies ~ Book PDF Kindle ePub Free
eBook details
- Title: Diana's Floral Studio: A New Marketing Arrangement: Instructors' Note (Special Issue Number 2: Instructor's Notes) (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2011
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 65 KB
Description
CASE DESCRIPTION The primary subject matter of this case is differentiation of products and services in a relatively competitive market during challenging economic periods. In particular, this case highlights how business owners identified a specific market segment on which to focus their efforts without incurring additional marketing costs in traditional media channels. This case has a difficulty level of three and up, appropriate for junior level and beyond. The case is designed to be taught in two to three class hours in a management, strategic marketing management, or an entrepreneurship course, and is expected to require about three hours of outside preparation for students, consisting mainly of reading the case and familiarizing themselves with the business environments on the U.S. territory of Guam in the Western Pacific region.